You’ve likely come across financial advice that applies to “the average person" like saving 15% of your income for retirement or creating a budget using broad categories. While this advice is helpful for many, it might not be the best fit for you, especially if you have specific goals, such as buying a home, starting a business, or traveling the world. Personalized financial planning is different. Here’s why it’s so important: 1. Better Alignment with Your Goals General finan